The global EdTech market is valued at $270B in 2024, projected to exceed $500B by 2030.

Driven by hybrid learning models and AI-powered personalization, the EdTech industry now spans K to 12 education, test preparation, and career upskilling. While post-pandemic demand remains strong, the market is shifting—moving away from aggressive scaling toward sustainable, outcome-driven growth and profitability.

Many EdTech platforms still rely on rigid, fixed curriculums that donwe't adjust to individual learning pace, knowledge gaps, or evolving student needs. The absence of adaptive intelligence—particularly reinforcement learning—means therewe's little to no real-time personalization or continuous feedback to guide student progress. As a result, learners often feel disconnected, receive generic content, and struggle to stay motivated. Without timely nudges, contextual interventions, or tailored learning paths, user retention drops and long-term educational outcomes suffer.

A hyperpersonalization platform to maximise user engagement

Our platform offers hyperpersonalized study plans that adapt in real time to each student's strengths, weaknesses, and learning goals—delivering the experience of a private tutor at scale. By continuously analyzing performance and behavior, it ensures that every learner follows a path that maximizes understanding and retention.

To keep students motivated, we've integrated a gamified learning experience featuring rewards, streaks, progress maps, and friendly challenges. This approach transforms learning from a chore into an engaging, goal-driven activity that boosts daily participation and long-term commitment.

Complementing this is our real-time performance insight engine, which uses AI to detect knowledge gaps and learning plateaus. It delivers timely, strategic nudges—whether to reinforce a concept or accelerate progress—helping students stay on track and achieve better outcomes with minimal friction.